{"id":64075,"date":"2024-10-16T13:07:07","date_gmt":"2024-10-16T13:07:07","guid":{"rendered":"https:\/\/axahomesecurity.com\/en\/?page_id=64075"},"modified":"2024-10-16T13:12:32","modified_gmt":"2024-10-16T13:12:32","slug":"new-packaging","status":"publish","type":"page","link":"https:\/\/axahomesecurity.com\/en\/new-packaging\/","title":{"rendered":"New packaging"},"content":{"rendered":"
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Sustainable packaging<\/h1>\n\t\t
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From plastic to carton<\/p>\n\n <\/div>\n\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n\n

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\n\t Protecting tomorrow today<\/span>\n\t\t\t\t\t\t

A greener choice <\/h2>\n\t\t\t
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When you come into a hardware store or wholesaler for a window lock or door hardware, you probably don’t think about it: developing the packaging. Yet at AXA Home Security, a lot is involved during the packaging development process. The challenge becomes greater when this packaging is also allowed to go green.<\/p>\n

AXA Home Security has taken up the challenge and started working on changing the packaging. We would like to show why we are doing this and how the process went. Then it is immediately clear what the clover in our new logo stands for.<\/p>\n\n <\/div>\n\t<\/div>\n\t<\/div>\n<\/section>\n\n\n

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A long process<\/h3>\n\t\t\t
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Protecting tomorrow today is AXA Home Security’s slogan around sustainability. With high-quality products, we ensure the security of the planet and its inhabitants. In doing so, we also take a critical look at our own contribution. After all, safe and clean are closely linked. But how does AXA Home Security contribute to a greener world?<\/p>\n

Sustainability is a long process that requires clear, greener choices. Eliminating plastic from the world, for example. The extraction and transport of fossil raw materials for plastics already pose a threat to nature, but plastic products themselves pollute nature the most: they enter our seas and oceans as plastic soup, disrupt our flora and fauna, and enter our food chain in the form of harmful microplastics. Even recycling will not get us there: recycling plastic is difficult and expensive because species are difficult to separate.<\/p>\n

Replacing our blister packs with cardboard is an important step for AXA Home Security to reduce our plastic consumption. It also became an intensive, but extremely educational experience.<\/p>\n

\u201cThere is a lot of thinking involved in such a development process.\u201d<\/em><\/p>\n\n <\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n\n

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\n\t Protecting tomorrow today<\/span>\n\t\t\t\t\t\t

Aiming high <\/h2>\n\t\t\t
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The idea of packaging products in a more sustainable way has been on AXA Home Security’s mind for some time. For example, sustainability is a requirement from the government, requests come from the customer and sustainability is an important strategic pillar within AXA Home Security.<\/p>\n

The challenge is in picking up such a large project. For AXA Home Security, it started with desk research and close consultation with suppliers. With our high sustainability bar and the wishes and requirements from the government, trade and consumers firmly in sight, choices had to be made. Because in addition to the wishes of these parties, a production issue also had to be resolved internally. This proved no easy challenge, but one that made AXA happy.<\/p>\n

To learn, we looked at our sister companies and at other manufacturers inside and outside the industry. And after careful consideration of several options (including bio-based plastics), we chose the greenest: packaging made of unlaminated cardboard with single-sided printing.<\/p>\n

AXA enlisted the help of the external design team. Thanks to the fresh perspective and tireless efforts of this partner Die Jongens<\/u><\/a>, we soon had promising pure cardboard prototypes on our desk for the five most challenging products.<\/p>\n

With responsible material:<\/p>\n